Sinead Boucher on Stuff, trust, and the future of news media in Aotearoa New Zealand

In May 2020, in the midst of a global pandemic and hot on the heels of a national lockdown, Sinead Boucher bought Stuff. Sinead, Chief Executive of Stuff Ltd, purchased the company from former owner Nine Entertainment for $1, and put to rest any ongoing uncertainty about the media company’s future. Sinead’s bold move came as a relief to many in Aotearoa New Zealand, but Stuff still faces a tough road ahead.

Kathy Errington, Executive Director of the Helen Clark Foundation, had a conversation with Sinead Boucher about what’s next for Stuff, the New Zealand media landscape, and how news outlets can build trust with the public in the face of a fake news ‘infodemic’.